Led by the European Sponsorship Association (ESA) in partnership with Arts Fundraising & Philanthropy and Cause4, the first ever dedicated arts and culture certificate in sponsorship has run very successfully for two years and returns in Autumn 2017.
Booking for the 2017 Certificate course is now open. Find out more and book on the ESA website.
Congratulations to our Year Two graduates, who were awarded fourteen Commendation grades. Graduate Michelle Hardie, Corporate Development Manager at Newcastle Theatre Royal, commented:
‘I followed the course remotely and the flexibility this offered was a real bonus as it allowed me to timetable watching the seminars at my own convenience. This course has given me both real professional development and much practical assistance in the logistics and challenges of a role in arts sponsorship’.
This unique 12-week distance-learning qualification is a cost-effective course for people who either work currently within development and marketing positions, or who want to become skilled in these areas for their future careers.
The course provides comprehensive content aimed at educating, inspiring and re-invigorating those who have responsibility for securing commercial funding. The syllabus includes:
- An introduction to sponsorship and how it works
- Why sponsorship is perfectly suited to the arts
- Detailed instructions about all of the steps required to secure successful commercial relationships
- A guide to activating sponsorship arrangements effectively
- In-depth reviews of many of the key aspects of sponsorship programmes
The ESA Arts Sponsorship Certificate is facilitated via a web-based distance-learning platform and supplemented by several evening seminars where leading industry figures will reinforce many of the course’s key learnings.