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Taking an Innovative Approach to Fundraising

May 13, 2014 @ 11:00 am - 5:00 pm

| £150 + VAT

As government funding for the arts continues to be squeezed, there is an increasing need and urgency for organisations to seek new income streams. How can your organisation stand out in this crowded marketplace and achieve competitive advantage?

Michelle Wright is an award-winning entrepreneur and fundraiser with particular experience in the arts sector.  Michelle will demonstrate how organisations can achieve fundraising success through taking a fresh approach to strategy and partnership development.

There will also be an opportunity to troubleshoot issues from your own organisation, and to discuss solutions with the rest of the group. Participants are therefore encouraged to bring ideas, challenges and problems from their own workplaces to this session.

This energising and inspiring course focuses on innovative fundraising models, and how taking a new approach can yield impressive results.

“I found the session with Michelle inspiring and hugely informative.  It was so helpful to have an overview of current trends plus lots of examples of what has worked for others.  There is lots of training available in fundraising but I have found it hard to find specific training relevant to arts organisations.  I came away with very practical ideas and new ways of thinking.” Carrie Carruthers, Development Manager, The Spark Arts for Children, April 2014

By the end of the course, participants will:

  • Understand the importance of entrepreneurial thinking in successful fundraising
  • Have the confidence and skills to consider new fundraising models and methods of working
  • Return to their organisations with an enthusiasm to lead their team to achieve fundraising success

About the trainer

Michelle Wright is Chief Executive and Founder of Cause4, and Programme Director for Arts Fundraising & Philanthropy.

Michelle trained at the Guildhall School of Music & Drama and played the violin professionally. A chartered marketer & fundraiser, Michelle founded Cause4 on leaving the London Symphony Orchestra, where her achievements in private sector fundraising led to her being judged Best Upcoming Fundraiser at the National Fundraising Awards in 2008.

As CEO of Cause4, Michelle has undertaken major business development projects, including campaign developments with national charities & social enterprises & consultancy work for FTSE 100 brands. Michelle also specialises in philanthropy, having recently set up foundations for corporates, sports stars, artists & entrepreneurs.

Michelle was winner of female entrepreneur of the year at the Natwest Startup awards 2011 and a Top 10 Winner in the Ernst & Young Future 100. In 2013 Michelle was invited by Lord Young to join the Accelerate 250 & was recommended by independent investors to join the ‘Silicon Valley UK 100 Club’ for high-growth businesses.

Who this course is for

Strategic fundraising training for people managing or leading an arts organisation, and/or a fundraising team within an arts organisation. These courses are also suitable for leaders, managers and consultants seeking an overview of key fundraising issues in the arts.

Michelle Wright, West Midlands, Midlands, Birmingham, mac, Leadership, Strategy


May 13, 2014 @ 11:00 am
£150 + VAT
Michelle Wright
Book Here:


Cannon Hill Road
B12 9QH
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