Opinion

Why start a membership scheme?

By Amanda Rigali on   |  

It is widely acknowledged that in the current climate one of the most crucial steps arts organisations need to take is diversifying their income streams. It’s a nice concept, but the practicalities of achieving it require company-wide knowledge and focus. The optimum state of diversified income, I believe, would be three equal thirds of income: …

DONATE – Can Arts Fundraising go mobile?

By Amanda Rigali on   |  

Paul Cutts is the CEO of the National Funding Scheme, the pioneer programme of ‘DONATE’; the multi platform digital fundraising tool. We were lucky to have him come to present to the Arts Fundraising Fellows earlier in January. Paul started his presentation by painting the bleak but realistic picture of funding for the arts in …

Digital Fundraising – how can we use it in the arts?

By Amanda Rigali on   |  

Digital Fundraising.  Everyone’s talking about it at the minute, particularly Crowdfunding, with the news this week that donation-based crowdfunding has raised £785m over the last three years, with 20% year-on-year growth.  Digital platforms engage and inspire people to become donors, and, being creative and passionate, arts organisations and professionals are well placed to capture people’s imaginations …