Fostering an Enterprise Culture

These training courses are designed to give participants the knowledge and skills to develop a more entrepreneurial approach to income generation in the arts.

Strategic Leadership in Fundraising and Income Generation

Successful fundraising and generation of new income sources call for clear leadership and strategic management. In this course, participants will learn to be clear about their organisation’s mission, evaluate assets and points of strength, identify potential partners, and focus on ethics and brand values.

Trainer:
Price:
Locations & dates:
David Dixon
£150 + VAT including lunch and refreshments

Manchester – Thursday 20th February, 11am – 5pm
London – Friday 21st February, 10am – 4pm

This course is designed for Group 3.

More details & booking information ( click again to close )

Successful fundraising and generation of new income sources call for clear leadership and strategic management. In this course, participants will learn to be clear about their organisation’s mission, evaluate assets and points of strength, identify potential partners, and focus on ethics and brand values. We will discuss how to mobilise resources, prioritise and manage multi-year investments, develop stakeholder and staff relationships and bring the whole organisation and its supporters to new ways of thinking. Technical areas covered include recruitment of high-level volunteers, team management, creating strategic narrative, identifying and managing risk and capitalisation. The course will include case studies and participants will be asked to share their own experiences and ideas and to grapple with exercises in teams

By the end of the course, participants will be able to:

  • Develop and refine a clear organisational mission, strategy and brand
  • Recruit high-quality volunteers appropriate to your organisation and goals
  • Manage a team effectively to achieve the goals of the organisation
  • Lead the organisation to effectively generate income

You can find supporting resources for this course here.

Manchester course
Thursday 20th February 2014, 11am – 5pm (with 1 hour for lunch)
Centre for Chinese Contemporary Art, Market Buildings, 13 Thomas St, Manchester M4 1EU
To book please click here.

London course
Friday 21st February 2014, 10am – 4pm (with 1 hour for lunch)
Whitechapel Gallery, 77-82 Whitechapel High Street, London E1 7QX
To book please click here.

Effective Audience and Visitor Fundraising

Millions of people in the UK visit arts events each year and a good proportion of them would consider making a donation if asked. David Dixon will guide you through the basics of audience and visitor fundraising to enable you to maximise the amount of income you fundraise through this very important donor group.

Trainer:
Price:
Locations & dates:
David Dixon
£95 + VAT including lunch and refreshments

London – Tuesday 11th March
Birmingham – Wednesday 12th March

This course is designed for Group 2.

More details & booking information ( click again to close )

By far the most important source of fundraising income for the arts in the UK is individual donations. The natural tendency is to think only of small numbers of wealthy people but most charities make the majority of their income from a very large number of smaller donations. Can this apply also to the arts? This session for fundraising practitioners and managers shows that the arts have a huge advantage – their donors come to them! Millions in the UK visit arts events each year and a good proportion of them would consider making a donation if asked. Using case studies and exercises David Dixon will cover the basics of audience and visitor fundraising using databases, direct debit schemes, long-term donor development, fundraising for non-ticketing organisations, Gift Aid, direct marketing techniques and management of large-scale, long-term donor programmes using Return on Investment calculations.

By the end of the course, participants will be able to:

  • Effectively be able to choose and use the right tools in order to make the ‘ask’ to audiences and visitors
  • Use methods of audience and visitor fundraising to generate income
  • Gather enough information to decide which forms of audience and visitor fundraising give a return on investment

You can find supporting resources for this course here.

London course
Tuesday 11th March 2014, 11am – 5pm (with 1 hour for lunch)
Artsadmin, Toynbee Studios, 28 Commercial Street, London E1 6AB
To book please click here.

Birmingham course
Wednesday 12th March 2014, 11am – 5pm (with 1 hour for lunch)
Birmingham Repertory Theatre, Chamberlain Square, Broad Street, Birmingham, West Midlands B1 3AH
To book please click here.

Digital Fundraising Tools and Techniques for Organisations

Confused by crowd-funding? Troubled about text giving? Overwhelmed by the choices around online giving? This course provides pragmatic advice on how best to tackle digital fundraising, and how to integrate it into your overall strategy. This course is for people working in organisations across all scales.

Trainer:
Price:
Locations & dates:
Sarah Gee
£95 + VAT including lunch and refreshments

Birmingham – Monday 27th January, 11am – 5pm
London – Friday 14th March, 10am – 4pm
Manchester – Friday 11th April, 11am – 5pm

This course is designed for Group 2.

More details & booking information ( click again to close )

Confused by crowdfunding? Troubled about text giving? Overwhelmed by the choices around online giving? This course provides pragmatic advice on how best to tackle digital fundraising, and how to integrate it into your overall strategy. Learn about the options that exist, which might work best for you, when to use it for maximum impact, and how to build on-going relationships with existing and new donors. Packed with practical examples and case studies from the arts and cultural sectors, you should leave with a clear plan for your organisation, and ideas on how best to work with colleagues to ensure the best possible return – whether it’s friend- or fund-raising.

By the end of the course, participants will be able to:

  • Integrate appropriate digital fundraising methods into your overall strategy
  • Use digital resources to proactively build relationships with existing and new donors
  • Use digital fundraising to generate income

Birmingham course
Monday 27th January 2014, 11am – 5pm (with 1 hour for lunch)
Mac, Cannon Hill Road, Birmingham B12 9QH
To book please click here.

London course
Friday 14th March 2014, 11am – 5pm (with 1 hour for lunch)
Whitechapel Gallery, 77-82 Whitechapel High Street, London E1 7QX. 
To book please click here.

Manchester course
Friday 11th April 2014, 11am – 5pm (with 1 hour for lunch)
Centre for Chinese Contemporary Art, Market Buildings, 13 Thomas St, Manchester M4 1EU
To book please click here.

Testimonials

“I found the Digital Fundraising Tools and Techniques Training to be engaging and inspirational. As someone who is not very experienced in the fundraising side of my organisation I found it to be accessible, yet not too basic as someone who is very familiar with the digital side; it was a very good balance. I came away feeling excited about the things I’d learnt, and the ways in which I am going to use them!”
Sian Buckley, Marketing Co-ordinator, Writing West Midlands

It is possible to pay either by Credit Card or by requesting an invoice. To request an invoice, simply click on 'Show other payment options' under the green 'Register' button on the event page, and click 'pay offline'.
Please click here to see our booking conditions.

Group Booking Discounts

Group Booking: Buy six places on 1 course and receive a seventh place at half price.

Multi-course Booking:

  • Buy a place on three different courses, receive a fourth course at half price.
  • Buy a place on six different courses, receive a seventh place free.

These discounts apply to bookings made by an organisation (on behalf of one or more employees) or an individual.

If you would like to make a group or multi-course booking, please contact Katrina Black: Katrina.black@cause4.co.uk / 0207 247 1430.

Please note that we can only accept payment for group or multi-course bookings via invoice. The discounted or free place will be offered for the cheapest course booked. Please note our usual Booking Conditions apply.