Major Donors and Legacy Giving

Trainer: David Burgess

Arts organisations are often well suited to both Major Gift and Legacy fundraising, having a strong creative offer and loyal audiences. However, they often lack the skills and confidence needed to identify their best prospects, to understand what motivates them or to build long-term relationships. This practical course will support participants to grow their own relationships with major donors and to look at ways in which Legacy programmes can be embedded into fundraising programmes.

Who is it for?

The Major Donors and Legacy Giving course is for people who want to make a step change in their income from major donor and legacy sources.  The course assumes participants will already have a good understanding of fundraising for arts, cultural and heritage organisations.

What will I learn?

  • How to identify major donor prospects and where best to focus limited resources
  • How to develop realistic and manageable cultivation plans for major donors
  • The skills to confidently build relationships and rapport with major donors
  • How to define an attractive legacy proposition
  • The skills to manage relationships with legacy prospects

What next?

This course is part of three in the Specialist series. Other courses around specific fundraising disciplines are available online on Cause4 Advance E-learning. Sign up at

Dates and Venues

The course will run from 11am – 5.00pm. Lunch is included.

To book: click on the date you would like to attend. This will direct you to Eventbrite to complete your booking and payment.

Tuesday 12 February 2019 Coal Store Room, People’s History Museum, Manchester

Wednesday 6 March 2019


The Key Meeting Room, Oxford Castle & Prison, Oxford