Negotiation, Persuasion and Pitching Skills

Trainer: Nicole Newman

The Negotiation, Persuasion and Pitching Skills course builds on the skills needed to develop proposals and pitch projects. The content explores presentation skills, confidence building, language and emotional intelligence. It also provides support for participants in how to improve their success with corporates and individual donors, building key skills in negotiation and persuasion.

Who is it for?

This course is aimed at participants who have some fundraising or marketing experience, who are looking to improve their professional skills and get a better understanding of negotiating benefits and fees. It is suitable for fundraisers who are selling directly as well as those leading on creating a culture of fundraising in their organisations. The course is an obvious next step for participants that have taken the Essentials in Corporate Fundraising course.

What will I learn?

  • Presentation skills including structuring the meeting, use of language and body language
  • Negotiating benefits and fees plus when to say no
  • How to secure internal buy-in from Trustees and management
  • Persuading potential donors to invest!

What next?

This course is part of three in the Specialist series. Other courses around specific fundraising disciplines are available online on Cause4 Advance E-learning. Sign up at

The content also supports learning on the ESA Arts Sponsorship Certificate.

Dates and Venues

The course will run from 11am – 5.00pm. Lunch is included.

To book: click on the date you would like to attend. This will direct you to Eventbrite to complete your booking and payment.

Wednesday 30 January 2019 The North Space, Yorkshire Dance, Leeds

Wednesday 27 February 2019


Rougemont room, Exeter Library, Exeter