As part of the Arts Fundraising & Philanthropy programme, the Association of British Orchestras has been working with the Musicians’ Union on a new initiative focusing on the contribution that musicians can make to an arts organisation’s fundraising efforts.
While there are excellent examples in theatre, opera and dance of actors, singers and dancers taking part in fundraising events, this is not always the case with orchestras. This project aims to remedy this through extending best practice across the members of the ABO, to enable orchestras to achieve a step-change in their fundraising through engaging all those with a stake in the continued success of their organisation.
Led by experienced fundraising consultant Sarah Gee, the programme has scoped how musicians are currently contributing to fundraising activities, from which has been developed a training day. Key to this are the video cases studies where musicians are contributing to their orchestra’s fundraising activity. The project will culminate in a joint ABO/MU training manual for musicians along with links to the video case studies, to ensure that learning is distributed across the sector.