One of the aims for Arts Fundraising & Philanthropy in its SSO role for Arts Council England has been to scope accredited career pathways for fundraisers from apprenticeship level to professional development and right through to PhD. In September 2021 we’re launching a brand new Arts Fundraising Apprenticeship (level 3) in partnership with the Bauer Academy. Working initially with a group of brilliant Northern based arts and cultural levy payers, our aim is to reach the widest and most diverse talent.
The 18-month apprenticeship programme, based on the Fundraiser level 3 Apprenticeship Standard will specifically meet the needs of the arts, culture and creative sectors, as well as increasing skills and capabilities in fundraising across the sector. Bauer Academy will run monthly, remote workshops throughout the programme and learners will need to dedicate 20% of their normal working hours to studying towards their qualification.
Working with Bauer Academy, this new apprenticeship programme is designed to give meaningful development by providing fundraisers working within the arts, cultural and creative sector practical training, theoretical knowledge and industry awareness that can be implemented quickly to have a positive impact on learners and their organisations. In an ever-changing landscape which sees an increase in demand for charitable services against a backdrop of various funding challenges, a fundraiser must be able to creatively problem solve, maintain a positive attitude and contribute to new ideas. Communication skills (including pitching, presenting and negotiating) are also vital as a fundraiser will regularly interact with various internal and external stakeholders.
This work-based programme develops these key skills alongside a solid foundational knowledge of the arts, culture and creative industries charitable sector and an understanding of the challenges the industry faces. It also provides increasingly important digital skills, from data management which supports, validates and/or reviews fundraising activity, to creation and use of multimedia content to enhance presentations and engagement with supporters.
The programme blends interactive face to face workshops with assignments, e-learning, coaching, mentoring and self-guided learning. Learners are given work related projects and assignments throughout to maximise the impact on working practices immediately and are supported by a teaching team of industry experts, academics, keynote speakers and a dedicated development coach.