Essentials in Legacy Fundraising
Dates
1 Oct 2026 -8 Oct 2026
Course Type
OnlineLength
2 x half daysPrice
£82.50 + VATLevel
Suitable for all levels
Essentials in Legacy Fundraising
Legacy giving can transform the long-term sustainability of arts, culture and heritage organisations. It continues to be a powerful income stream for UK charities, with legacy income rising by 9% in 2024, reaching over £4.5 billion.
The opportunity in legacy fundraising is both real and growing. This practical and engaging course will help you maximise this opportunity, helping you build confidence and skills in developing, communicating and growing a successful legacy giving programme.
Designed for fundraisers, senior leaders and development professionals across the cultural sector, the course explores how to approach legacy fundraising with sensitivity, authenticity and strategic focus.
Who is this for?
This course is for arts, culture and heritage professionals who are interested in building legacy giving programmes and looking for a roadmap to get started on that journey.
It will help you:
- Understand the importance of legacy giving and its value to the UK charity sector
- Gain insights into the hallmarks of good legacy fundraising campaigns
- Recognise the sensitivities relating to legacy fundraising
- Navigate the legalities of legacy fundraising
- Develop compelling legacy messages
- Start conversations about gifts in wills with confidence
- Grasp the key ingredients needed to develop a successful legacy programme
Through expert guidance, real-world examples and peer discussion, you’ll gain practical tools and insights to help you build your confidence and skills in legacy giving.
This course will be delivered virtually via Zoom in two separate 3-hour sessions. The first of these will take place on Thursday 1st October 2026 from 10am to 1pm and the second will take place on Thursday 8th October 2026 from 10am to 1pm. It is necessary to attend both sessions to complete the full training.
Alongside access to this live course, you will receive follow-up resources and guidance from Arts Fundraising & Philanthropy, as well as access to our alumni network, offering first-hand insights of new opportunities and discounts on future courses.
Price
The cost of this six-hour online course is £82.50 + VAT.
A concession rate of £55 + VAT is available for freelancers and organisations with a turnover of £500,000 or under. To access the concession rate, please email artsfundraising@cause4.co.uk
Package Deal! Book four courses for the price of three. Whether you are booking four places on one course or four separate courses, pay for three and get the fourth completely free! Just get in touch with us at artsfundraising@cause4.co.uk once you have booked and paid for your first three spaces to receive your free code!
Refund Policy
Please see https://artsfundraising.org.uk/courses/ for our refund policy
We believe everyone in the cultural sector deserves access to fundraising skills. That’s why we offer a low-cost entry point to our arts fundraising training programme via our £10 bursary tickets. If you’d like to receive a bursary ticket, please complete this form and we’ll be in touch with more details.
Trainer: Michelle Wright
This course will be delivered by Michelle Wright, Founder and Chief Executive of Cause4, an award-winning social enterprise and B-Corporation specialising in fundraising, leadership development and innovation across the cultural and charitable sectors.
With extensive experience advising organisations on philanthropy, income generation and legacy giving, Michelle is a highly respected trainer with a passion for building sustainable futures for cultural organisations. Michelle has worked with hundreds of organisations and individuals to develop skills in fundraising and philanthropy, and brings experts insights into legacy fundraising, helping participants explore practical approaches to creating meaningful legacy programmes.
Programme staff
