Asking People for Money

Asking People for Money

This two-hour course is about asking individuals for gifts across the arts and cultural sector. The course forms part of a larger programme about fundraising in the arts and cultural sector, and is aimed at anyone working within this sector who may engage in fundraising. This includes artists, leaders, managers, trustees and volunteers, and it aims to provide an introduction to individual giving, covering the basics of setting a strategy, cultivating relationships, communicating with supporters, and managing donation schemes and events.

Course Staff

Nicole Newman

Nicole Newman is an independent consultant, specialising in corporate fundraising with extensive experience in delivering transformational fundraising strategies in major cultural organisations.

Michelle Wright

Michelle is the Programme Director of Arts Fundraising & Philanthropy funded by Arts Council England, which she set up in partnership with the Arts Marketing Association and the University of Leeds in 2013.

Paul Amadi

Paul joined the Cause4 team as a Non-Executive Director in 2017, specifically supporting the development of the Arts Fundraising & Philanthropy Programme and leading on the development of key strands of work including the programme’s diversity and reach. He Chairs the Arts Fundraising & Philanthropy Scrutiny Committee.

Rachel Cockett

Rachel is Director of Development at Birmingham Museums Trust, where she has worked in a variety of collections, programme and development roles since 2000.  Rachel has many years’ experience as charity trustee and company director for museum and heritage organisations.

David Burgess

As Director of Apollo Fundraising David specialises in helping arts and culture organisations to improve their fundraising.