This course will be delivered virtually via Zoom in two separate 2.5 hour sessions.
The first of these will take place on the 18th January 2022 at 10-12.30 / the second will take place on the 25th January 2022 10-12.30. Both of these are necessary to complete the full training.
If you have any questions about how this day will run virtually please get in touch with Sarah at firstname.lastname@example.org.
This course supports participants to take the first steps in raising money through digital channels. With the whole world needing to engage online due to the lockdown imposed by COVID-19, it is crucial that fundraisers have the necessary skills to continue to generate income, and to make the most of the opportunities that fundraising online has to offer.
Who is it for?
This one-day course is aimed at those new to digital fundraising or for those looking for a refresher in a key aspect of fundraising.
You will learn:
• To explore what digital fundraising activity or trends have led the way during the COVID-19 pandemic
• To understand which digital channels get the best results from Facebook through to LinkedIn
• How to resource a digital project or campaign
• How to choose the best digital channels to suit your audience and organisational values
• How to evaluate your digital project and its impact
• How to stand out from other digital campaigns in the arts and charity sector
• The latest trends in fundraising via digital means
Get in touch to discuss multibuy options available for this and the rest of the courses over the season.
Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.
*Our current Sector Partners are: Association of British Orchestras, Arts@Leeds, Arts Marketing Association, Contemporary Visual Arts Network, Family Arts Campaign, National Museum Directors Council, One Dance UK, The Audience Agency, UK Theatre.
Standard access information:
- Slides will be made available before the session for you to familiarise yourself with them if you like. We can provide these in the colour combination/font size that is most readable for you, please request this on booking. Please let us know when booking if it would be helpful for slides to be screen reader accessible.
- All slides will be read in full as well as being shown on screen. Any pictures or diagrams will be fully described. Videos will be described before and after being played.
- There may be some short tasks which require unprepared writing. There is not any pressure to feedback. The tasks will be included on the slides for you to complete in your own time.
- We may use a virtual whiteboard and encourage participants to write their ideas. The ideas on the virtual whiteboard will be shared verbally with the group.
- At some points you may be asked to contribute in smaller breakout rooms with other participants. At the end of these, one participant may be asked to feedback to the full group.
- We encourage participants to keep their cameras on so that the speaker can engage with the full group. If you would be more comfortable doing so you can keep your camera off.
- There will be one short organised break at approximately half way through the session. You can turn your camera off or take a break at any point outside this.
We are happy to arrange live captioning or anything else that you think might improve your experience and help you get the most out of the training.
Howard Lake is a digital fundraising entrepreneur. He publishes UK Fundraising (fundraising.co.uk), the news and community site for professional fundraisers. Having worked as a fundraiser at Oxfam, Afghanaid and Amnesty International UK in the 80s and 90s, he wrote the world's first book on digital fundraising in 1996.