This course will be delivered virtually via Zoom in two separate 3 hour sessions. The first of these will take place on Thursday 13 October at 10.00am and the second will take place on Thursday 20 October at 10.00am. It is necessary to attend both sessions to complete the full training.
This course supports participants to take the first steps in raising money through digital channels. In the wake of work-from-home (for fundraisers and donors) due to Covid-19 and the growing pressure of the cost-of-living crisis, it is crucial that fundraisers have the necessary skills to make the most of the opportunities that digital fundraising has to offer.
Who is it for?
This course is aimed at those new to digital fundraising or for those looking for a refresher in this essential component of fundraising.
You will learn:
- To explore what digital fundraising activity or trends have led the way during and in the aftermath of Covid-19
- How to resource a digital project or campaign
- How to choose the best digital channels and tools to suit your audience and organisational values
- How to evaluate your digital activity and its impact
- How to stand out from other digital campaigns in the arts and charity sector
- The latest trends in digital fundraising
Get in touch to discuss multibuy options available for this and the rest of the courses over the season.
Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.
*Our current Sector Partners are: Association of British Orchestras, Arts@Leeds, Arts Marketing Association, Contemporary Visual Arts Network, Family Arts Campaign, National Museum Directors Council, One Dance UK, The Audience Agency, UK Theatre.

Course Staff

Howard Lake
Howard Lake is a digital fundraising entrepreneur. He publishes UK Fundraising (fundraising.co.uk), the news and community site for professional fundraisers. Having worked as a fundraiser at Oxfam, Afghanaid and Amnesty International UK in the 80s and 90s, he wrote the world's first book on digital fundraising in 1996.