Learn practical skills to help you fundraise from a variety of sources and build resilience in arts and cultural organisations with our new, free, online course with FutureLearn.
External investment and philanthropy have always been crucial for arts and cultural organisations. As the sector recovers from the pandemic, fundraising is more important than ever.
This two-week course, led by experts in arts fundraising, will show you how to fundraise from a variety of sources to build resilience, even in times of crisis.
Write a compelling fundraising application
You’ll learn to identify the criteria and strategies of the organisations that you are approaching. This knowledge will help you understand how to present a strong business case that explains the return on investment of your proposal and a clear budget that quickly shows what you’re trying to achieve.
Explore corporate sponsorship
You’ll be introduced to corporate sponsorship and understand what corporations are looking for when seeking partnerships with arts organisations. You’ll learn the benefits and challenges of working with a corporate partner and how to effectively identify, research, and approach partners that best represent your organisation’s unique values.
Design campaigns that promote individual giving and learn about digital fundraising
You’ll discover different types of individual giving programmes, understand what motivates people to give, and will design strategies to encourage donors to give. You’ll then be introduced to digital fundraising before exploring crowdfunding and how to develop appealing propositions suitable for your audiences.
Who this course is for
- Learners that are new to arts fundraising or experienced fundraisers that need a refresher
- Anyone working in the arts and culture industry who wants to take their first steps in fundraising
- Businesses, artists, leaders, managers, trustees, volunteers and learners who are new to fundraising or require a refresher
- Given the recent disruption to the arts and cultural industries, the course will be of particular interest to those developing fundraising strategies and activities today
How to register