This course will be delivered virtually via Zoom in two separate 2.5 hour sessions.
The first of these will take place on the 04.02.2022 at 10:00-2:30 / the second will take place on the 11.02.2022 at 10:00-2:30. Both of these are necessary to complete the full training.
If you have any questions about how this day will run virtually please get in touch with Sarah at firstname.lastname@example.org.
This course provides an introduction to developing a successful sponsorship programme, or business membership scheme. The learning is relevant for individuals and organisations from the arts, culture and heritage sectors, wanting to raise funds from all scales of business from local companies to national brands.
Following the crisis, it is more important than ever for arts organisations to diversify their income streams and learn more about how different methods of fundraising can help you to come back stronger and improve your organisation’s resilience for good.
Who is it for?
Corporate Fundraising is for people who are early in their fundraising career, or those from other careers who want to understand more about how to raise money from corporates. The course is excellent as an induction for tool for new fundraisers and Brand or Account Managers.
You will learn:
- Develop a road map to implement a corporate fundraising programme
- Take away a “tool-kit” to help develop proposals and approach new prospects
- The language skills required to attract and sell to businesses
- A better understanding of sponsorship policy and good practice
- Further resources to generate ideas
- The latest trends in fundraising via our specialist national data
Get in touch to discuss multibuy options available for this and the rest of the courses over the season.
Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.
*Our current Sector Partners are: Association of British Orchestras, Arts@Leeds, Arts Marketing Association, Contemporary Visual Arts Network, Family Arts Campaign, National Museum Directors Council, One Dance UK, The Audience Agency, UK Theatre.
Standard access information:
- Slides will be made available before the session for you to familiarise yourself with them if you like. We can provide these in the colour combination/font size that is most readable for you, please request this on booking. Please let us know when booking if it would be helpful for slides to be screen reader accessible.
- All slides will be read in full as well as being shown on screen. Any pictures or diagrams will be fully described. Videos will be described before and after being played.
- There may be some short tasks which require unprepared writing. There is not any pressure to feedback. The tasks will be included on the slides for you to complete in your own time.
- We may use a virtual whiteboard and encourage participants to write their ideas. The ideas on the virtual whiteboard will be shared verbally with the group.
- At some points you may be asked to contribute in smaller breakout rooms with other participants. At the end of these, one participant may be asked to feedback to the full group.
- We encourage participants to keep their cameras on so that the speaker can engage with the full group. If you would be more comfortable doing so you can keep your camera off.
- There will be one short organised break at approximately half way through the session. You can turn your camera off or take a break at any point outside this.
We are happy to arrange live captioning or anything else that you think might improve your experience and help you get the most out of the training.
Nicole Newman is an independent consultant, specialising in corporate fundraising with extensive experience in delivering transformational fundraising strategies in major cultural organisations.