Essentials in Corporate Fundraising

Essentials in Corporate Fundraising

This course will be delivered virtually via Zoom in two separate 2.5 hour sessions. The first of these will take place on the 4th Feb 2021 10-12.30 / the second will take place on the 11th Feb 2021 10-12.30. Both of these are necessary to complete the full training. If you have any questions about how this day will run virtually please get in touch with Sarah at


This course provides an introduction to developing a successful sponsorship or business membership scheme for an arts, culture or heritage organisation. The learning is relevant for those wanting to raise funds from all scales of business from local companies to national brands.


Corporate companies have undertaken much Corporate Social Responsibility to support those charities on the front line during the Covid-19 pandemic but how does this leave the sponsorship market for the arts, culture and heritage?


Who is it for?

Essentials in Corporate Fundraising is for people who are early in their fundraising career or those from other careers who want to understand more about how to raise money from corporates at this time of significant turbulence and economic pressure. The course is excellent as an induction for tool for new fundraisers and Brand or Account Managers.


What will I learn?

• Understanding the behaviours and priorities of Corporates post Covid-19

• Develop a road map to implement a corporate fundraising programme

• Take away a “tool-kit” to help develop proposals and approach new prospects

• The language skills required to attract and sell to businesses

• A better understanding of sponsorship policy and good practice

• Further resources to generate ideas

• The latest trends in fundraising via our specialist national data


This course covers the following Occupational Standards for Arts Fundraising. Find out more about our Occupational Standards here:


AFNOS 8 – P3, P4, P7, P9, P13, P14, P19, K6, K7, K13, K14, K16, K17, K18, K19, K20, K21, K22, K23


Course Staff

Nicole Newman

Nicole Newman is an independent consultant, specialising in corporate fundraising with extensive experience in delivering transformational fundraising strategies in major cultural organisations.