Essentials in Fundraising

Essentials in Fundraising

This course will be delivered virtually via Zoom in two separate 3 hour sessions. The first of these will take place on Tuesday 3rd December at 10.00am and the second will take place on Tuesday 10th December at 10.00am. It is necessary to attend both sessions to complete the full training.

Are you at the beginning of your arts or heritage fundraising career? Or do you need to know more about fundraising in your job? If so, then this course is for you. We give you top tips for developing your Case for Support, thinking about different fundraised income, and discovering the best donors! Alongside this, you will learn how to value your supporters and get some practical tips that you can use immediately to improve your fundraising.

There is time for you to learn with the rest of the delegates and also to reflect and learn what type of fundraising will work best for you when you finish this course.

Who is this for?

This course is ideal for individuals who are new to arts fundraising or those with prior fundraising experience who are looking for a refresher.

You will learn:

  • The importance of an effective fundraising Case for Support
  • Different kinds of fundraising streams, from Trusts and Foundations, individuals, corporates and statutory income
  • Where to best focus your time to get the most effective fundraising return for your organisation
  • Top tips for bid writing 
  • To approach your fundraising ethically 
  • How to undertake effective fundraising research
  • The latest trends in fundraising


This course is priced at £75+VAT in total for both sessions.

A concession rate of £50+VAT is available to Freelancers, Sector Partner Members, Charities and Arts Organisations with an annual turnover of £500,000 or less. Our current Sector Partners are: Association of British Orchestras, Arts@Leeds, Arts Marketing Association, Contemporary Visual Art Network, Family Arts Campaign, National Museum Directors Council, One Dance UK, The Audience Agency, Music Mark and UK Theatre.

Course Staff

Helen Jenkins

Helen Jenkins has worked in fundraising for longer than she cares to remember, but is prepared to admit to over 20 years.

In her early career Helen specialised in events for charities, organising overseas challenges and large events.  She then worked abroad with VSO, an experience which changed her life.