This short e-learning course outlines tools and techniques to create effective fundraising strategies for raising funds from corporate sources.
It is suitable for anyone working in an arts and cultural organisation that is seeking to raise funds from business.
It looks at areas including researching prospects, exploring your assets and benefits, valuation of sponsorships, creating a case to sell, managing and growing a sponsorship and evaluating success.
Michelle is the Programme Director of Arts Fundraising & Philanthropy funded by Arts Council England, which she set up in partnership with the Arts Marketing Association and the University of Leeds in 2013.
Nicole Newman is an independent consultant, specialising in corporate fundraising with extensive experience in delivering transformational fundraising strategies in major cultural organisations.