Fundraising from Diverse Communities

Fundraising from Diverse Communities

This course will be delivered virtually via Zoom in two separate 2.5 hour sessions.

The first of these will take place on Thursday 10 March 2022 from 10am-12.30pm; the second will take place on Thursday 17 March 2022 from 10am-12.30pm. Both of these are necessary to complete the full training. If you have any questions about how this day will run virtually please get in touch with with the team at


This brand new course is designed to help you reach out to communities your organisation may not currently be engaging with and to explore practical ways to involve them in your organisation’s fundraising. It will be taught in partnership with Na'eem Raza.


It has never been more important for organisations to make sure that the work created has an impact on a range of people in your communities. This journey starts with including these wider communities in your fundraising strategy.


At a time where the world feels increasingly fractured, it is more important than ever for the arts and cultural sectors to play a role in bringing communities together. Could your organisation be successful in raising money from particular ethnic or religious communities? And what will you need to consider to ensure that your communications are engaging and sensitive?


This course is designed to help you to understand how giving works in a diverse range of communities, using giving in the Muslim community as an in-depth case study. It will help to start you on a journey to make new relationships which are meaningful for both your organisation and your donors.


Who is this for?

Those hoping to find ways to reach new and diverse donor communities.


You will learn:

  • The cultural sensitivities of reaching out to new fundraising communities

  • To explore the appropriateness of the fundraising ask

  • To think through the latest trends in charitable fundraising from different stakeholder groups

  • To explore how culturally ready your organisation is to reach out to new communities

  • To critique case studies and ideas for what diverse-led fundraising campaigns need to consider

  • To build practical best steps for developing this aspect of your organisation’s fundraising strategy



Standard access information:

  • Slides will be made available before the session for you to familiarise yourself with them if you like. We can provide these in the colour combination/font size that is most readable for you, please request this on booking.
  • All slides will be read in full as well as being shown on screen. Any pictures or diagrams will be fully described. Videos will be described before and after being played.
  • There may be some short tasks which require unprepared writing. There is not any pressure to feedback. The tasks will be included on the slides for you to complete in your own time.
  • We may use a virtual whiteboard and encourage participants to write their ideas. The ideas on the virtual whiteboard will be shared verbally with the group.
  • At some points you may be asked to contribute in smaller breakout rooms with other participants. At the end of these, one participant may be asked to feedback to the full group. 
  • We encourage participants to keep their cameras on so that the speaker can engage with the full group. If you would be more comfortable doing so you can keep your camera off.
  • There will be one short organised break at approximately half way through the session. You can turn your camera off or take a break at any point outside this.


We are happy to arrange live captioning or anything else that you think might improve your experience and help you get the most out of the training. 


Please get in touch with the team at or call on 020 7247 1430 to discuss this further. 


Concession rates

Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.


*Our current Sector Partners are: Association of British OrchestrasArts@LeedsArts Marketing AssociationContemporary Visual Arts NetworkFamily Arts CampaignNational Museum Directors CouncilOne Dance UKThe Audience AgencyUK Theatre

Course Staff

Na'eem Raza

Naeem is an entrepreneur, visionary and change maker, born in Huddersfield and raised in Glasgow.

Michelle Wright

Michelle is the Programme Director of Arts Fundraising & Philanthropy funded by Arts Council England, which she set up in partnership with the Arts Marketing Association and the University of Leeds in 2013.