Fundraising Essentials

Fundraising Essentials

This course will be delivered virtually via Zoom in two separate 2.5 hour sessions.

 

The first of these will take place on Tuesday 8 March 2022 from 10am-12.30pm; the second will take place on Tuesday 15 March 2022 from 10am-12.30pm. Both of these are necessary to complete the full training.

 

If you have any questions about how this day will run virtually please get in touch at artsfundraising@cause4.co.uk.

 

This is your induction into the world of arts fundraising. It covers research and planning, key fundraising skills and information about launching successful fundraising campaigns. It’s a one stop fundraising shop: teaching you new skills and sharpening old ones, giving you everything you need to start afresh and come back from the Covid-19 crisis stronger than ever.

 

Who is this for?

This course is aimed at those new to arts fundraising, those about to launch a big project in a new area, or for those just looking for a refresher in a key aspect of fundraising after the crisis.

 

You will learn:

  • How to generate great fundraising ideas to inform your fundraising strategy
  • The importance of an effective Case for Support
  • Different kinds of fundraising streams, from Trusts and Foundations, individuals, corporates and statutory income
  • How to set realistic fundraising targets
  • What you should be spending on fundraising to get a particular return
  • How to undertake effective fundraising research
  • The latest trends in fundraising

 

 

Get in touch to discuss multibuy options available for this and the rest of the courses over the season. 

Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.

 

*Our current Sector Partners are: Association of British OrchestrasArts@LeedsArts Marketing AssociationContemporary Visual Arts NetworkFamily Arts CampaignNational Museum Directors CouncilOne Dance UKThe Audience AgencyUK Theatre

 

The rest of our booking information can be found here.

 

Standard access information:

  • Slides will be made available before the session for you to familiarise yourself with them if you like. We can provide these in the colour combination/font size that is most readable for you, please request this on booking. Please let us know when booking if it would be helpful for slides to be screen reader accessible.
  • All slides will be read in full as well as being shown on screen. Any pictures or diagrams will be fully described. Videos will be described before and after being played.
  • There may be some short tasks which require unprepared writing. There is not any pressure to feedback. The tasks will be included on the slides for you to complete in your own time.
  • We may use a virtual whiteboard and encourage participants to write their ideas. The ideas on the virtual whiteboard will be shared verbally with the group.
  • At some points you may be asked to contribute in smaller breakout rooms with other participants. At the end of these, one participant may be asked to feedback to the full group. 
  • We encourage participants to keep their cameras on so that the speaker can engage with the full group. If you would be more comfortable doing so you can keep your camera off.
  • There will be one short organised break at approximately half way through the session. You can turn your camera off or take a break at any point outside this.

 

We are happy to arrange live captioning or anything else that you think might improve your experience and help you get the most out of the training. 

Course Staff

Helen Jenkins

Helen Jenkins has worked in fundraising for longer than she cares to remember, but is prepared to admit to over 20 years.

In her early career Helen specialised in events for charities, organising overseas challenges and large events.  She then worked abroad with VSO, an experience which changed her life.