Fundraising for Individual Artists

Fundraising for Individual Artists

This course will be delivered virtually via Zoom in two separate 2.5 hour sessions. The first of these will take place on the 29th March 2020 10-12.30 / the second will take place on the 30th March 2020 10-12.30. Both of these are necessary to complete the full training. If you have any questions about how this day will run virtually please get in touch with Sarah at


This course focuses on the key principles of fundraising as an artist, raising money for your own work. It is delivered in partnership with Deanna Rodger. The skills to raise money to develop your own artistic practice are vital to be able to continue to make new work and opportunities as the sector emerges from the impact of Covid-19.


Who is it for?

Artists and freelancers who are looking to raise funds to support the development of new work. Producers raising funds for individuals may also find the course helpful in considering ways to approach fundraising.


You will learn:

• An overview of the key different types of fundraised income

• How to generate great fundraising ideas and to build a Case for Support for your work• To understand what funders will be looking for post Covid-19

• How to write persuasively to win funding

• How to build relationships with supporters

• How to prepare effective budgets for funders

• Practical examples of how an artist has developed support for their work


Occupational Standards:

This course covers the following Occupational Standards for Arts Fundraising. Find out more about our Occupational Standards here:


AFNOS 1 – P1, P2, P3, P4, P6, P10, P16, K1, K4, K11, K12, K15, K16

AFNOS 2 – P1, P2, P6, K5, K10, K15, K17, K18

AFNOS 9 – P2, P5, P6, K12, K20, K21

AFNOS 15 – P1, P6, P7, P8, P9, P10, P11, P12, P13, K5, K6, K15

AFNOS 25 – P9,

AFNOS 28 – P7, K4

Course Staff

David Johnson

David Johnson has joined Arts Fundraising & Philanthropy as Head of Programme to help grow and deliver the programme as it moves into the Arts Council England funded National Portfolio as a sector support organisation. David joins from the Albany, an arts centre and social enterprise in Deptford, London, where he was Head of Development.