How to Write Great Applications

How to Write Great Applications


This course explores the key skills needed to write strong applications to win funding from Trusts and Foundations. 

Courses for 2019-20 will take place in Oxford, Bristol and London.


Who is this for?

This one-day course is aimed at those new to fundraising, those about to launch a big project in a new area or for those just looking for a refresher in a key aspect of fundraising.


You will learn:

  • How to generate great fundraising ideas and to build a Case for Support
  • How to craft an effective fundraising story
  • How to write persuasively to win funding
  • How to build relationships with Trusts and Foundations for the long-term
  • How to respond to funding criteria
  • A range of innovative research techniques
  • How to prepare effective budgets that tell a story
  • The latest trends in Trust and Foundation fundraising


Course dates

Friday 27 September 2019 at Oxford Castle, Oxford 

Wednesday 30 October 2019 at Watershed, Bristol

Thursday 30 January 2020 at Mindspace Shoreditch, London



Course Staff

Fern Potter

Fern Potter has been mentoring and advising colleagues in the arts for many years, both as a regular trainer for Arts Council England and as a lecturer in Fundraising for the Cultural Sector at City, University of London (MA Arts Management).