A new academic textbook has been published on Fundraising in the Creative and Cultural Industries.
The lead author is Michelle Wright – Programme Director for Arts Fundraising & Philanthropy and Chief Executive of Cause4.
Part One explores theories of leadership and change, as well as managing fundraising in a crisis, most notably the impact of COVID-19 on cultural organisations globally. It introduces readers to specific academic frameworks and concepts from arts management, business and entrepreneurship studies – which readers can use to analyse their own situations – and provides insight via real-world case studies.
Part Two explores the practical application of fundraising. Readers can begin their journey to becoming a fundraising expert, starting from the basics of fundraising to a broad understanding of the different means and channels through which income can be raised for arts and cultural organisations.
Fundraising in the Creative and Cultural Industries has been published by Routledge, the leading publisher of professional and academic books.
About the author...
