Ben Wilson's latest article as part of our 'Fundraising for the Future' editorial partnership with Arts Professional has been published today, on the subject of AI and the future of arts fundraising.
Ben writes: "There is no doubt that technology continues to embed itself in the fabric of the arts sector - whether in online ticketing systems, social media or streaming to a mass audience. But it is the emergence of the latest technology – Artificial Intelligence (AI) – which some say is likely to lead to the biggest shift in our working practices since the industrial revolution. With every revolution comes trepidation. Looking at AI through the eyes of an arts fundraiser, we question whether this is the future of fundraising, or merely a tool to support us on our journey to maximise engagement in the arts? It certainly needs further debate."