The next Online Fundraising Workshop with the Arts Marketing Association takes place on Tuesday 15 December 2015.
In March 2015, a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national arts disaster appeal had been launched.
In this workshop, Kane Moore (Head of Development, Battersea Arts Centre) will explore the biggest post-appeal challenge facing BAC: following up on the fundraising successes of the appeal and converting 4,000 offers of support into regular supporters as part of the organisation’s long-term fundraising strategy. Having engaged with donors through a single-story appeal the challenge is getting these donors involved in BAC’s wider case for support and vision.