Now, New and Next

Many individuals and organisations have therefore faced an urgent and immediate curtailing of their lifestyles and choices. Social distancing, community lockdown, travel bans and the closing down of universities, schools and non-essential businesses including theatres, libraries and performing arts institutions have been implemented quickly via unprecedented instructions from central Governments. This has had a devastating impact on many arts organisations, as well as creative practitioners, musicians, artists and the like.

This edition of Now, New and Next therefore focuses on supporting arts, culture and heritage organisations to consider their responses to fundraising at a time of global crisis. It thinks through the next decade of impact, as well as how to effectively communicate with donors.

It also suggests ideas as to how organisations might build crisis campaigns and to consider how organisations might undertake different sorts of activities including virtual fundraising events.

We hope you’ll find this issue helpful in supporting your organisation through the impact of this global pandemic and we’d love to hear your feedback.

I’m grateful to all the contributors to this issue. If you would be interested in contributing an article to a future issue, please send us an email to and we’ll be in touch.

Michelle Wright
Programme Director, Arts Fundraising and Philanthropy