Now, New and Next

At the start of 2021 we still face much uncertainty, not knowing how long social distancing, lockdown and other similar measures will last.

Emerging out of the data and research about the impact of Covid-19, are many important reports focussing on how organisations might start to plan for their future fundraising, marketing and audience development programmes.

The team at Arts Fundraising &Philanthropy has been busy collating this intelligence and in this edition of now, new and next, we put some thought to what the research might tell us and help us plan future strategy.

There are many critical questions that need to be answered. What reassurance might audiences need to be able to return? What sorts of communications strategies will be important? How might we engage with funders and how, if at all, can we look to monetise digital content?

We also reflect on the essential importance of not seeing retrograde steps in the essential areas of diversity, inclusion and levelling up.

We hope that you’ll find this issue helpful at supporting your organisation through the impact of this global pandemic and we’d be pleased to hear your feedback.

I’m grateful to all the contributors to this issue. If you would be interested in contributing an article to a future issue, please send us an email to
[email protected] we’ll be in touch.

Michelle Wright

Programme Director, Arts Fundraising and Philanthropy