Now, New and Next

Issue 8: The Arts and Technology, What's New for Fundraising?
Autumn 2024
"The art challenges the technology, and the technology inspires the art." John Lasseter
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About this issue

Of course, technology is all around us, and every organisation is under pressure to explore, develop and invest in technology.

However, given the pace of change and the high costs of adopting new ways of working, it can be particularly challenging for arts organisations to respond to this agenda, along with all the other urgent needs and day to day pressures of delivering artistic programmes.

So what are arts organisations doing in the fields of Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR)? And how can such technologies support our fundraising strategies?

The chapters below are the result of desk research, case studies and interviews with arts organisations. It is intended to be a snapshot of ideas to spark interest and thinking amongst those working in arts fundraising, and to give some ideas about where and how fundraising teams might invest.

Hopefully, some of the narrative will support organisations to take steps to consider broader engagement with technology and to think ahead to which areas might support the needs and curiosity of future audiences and donors.

If you have case studies or ideas in the field of arts and technology and would be interested in contributing an article to a future issue, please send us an email to [email protected] and we’ll be in touch!

Thank you for reading!

Michelle Wright
Programme Director, Arts Fundraising and Philanthropy
@MWCause4