Audience Development (North)

Audience Development (North)

Join us at The Principal, York for a day of bespoke training for heritage organisations on the subject of audience and development training. This training is being delivered as part of our Heritage Compass training programme, which we have decided to open up to the wider heritage sector – you will join our current programme participants for a day of wider connection, discussion and learning.

This introductory workshop will provide you with the tools to start thinking about how to best engage your current audiences and expand your reach. Topics covered will include understanding audiences in England; what you want to achieve; working with people to get it right and make it meaningful; a whole organisation approach.

The training will be led by Bea Udeh and Hardish Virk. Bea has 20 years experience in the cultural sector and, through her compnat BeaBop Productions, her portfolio includes independent arts consultancy, production, and writing; her commissioned work covers poetry, creative and critical genres. Hardish has thirty years’ experience in arts marketing and PR. He’s worked with dance, music, theatre, festivals, visual arts, cinema, museums and heritage organisations. In an audience development capacity, he has managed projects specifically aimed at developing Black, Asian and Ethnically Diverse audiences.

All participating heritage organisations should match the Heritage Compass criteria:

  • Based in England
  • Less than £1 million in turnover
  • Be either a Start-Up; Registered Charity; CIO; CIC; Social Enterprise; B Corp or Not-For-Profit.