What's new in arts fundraising?

What's new in arts fundraising?

Michelle Wright, CEO of Cause4 and Programme Director of the Arts Fundraising & Philanthropy programme, reflects on innovation and new approaches in arts fundraising in the new issue of JAM (Journal of Arts Marketing): "As I run training in innovation and entrepreneurship across England in my role as Programme Director of the Arts Council England-funded Arts Fundraising & Philanthropy programme, I am struck by just how resilient arts organisations are, and how many ideas and new approaches there are in arts fundraising..."

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